Nowadays, companies spend a tremendous amount of money to create killer content for social media. But many of them don’t know that tracking that social traffic is as important as sharing posts because the data you collect can determine the best way to convert the traffic into sales.
For example, selling items through social media is hard because social traffic doesn’t have any transactive state of mind. You need to offer Limited-time deals for them to work things out.
Social media management can be easier if you use tools specifically designed for social marketing. Below is a list of some online tools you can use for social media management. Some of these are paid tools but if you are serious about running your business through social media, paying a few bucks for them is worth it.
Hootsuite is an all-in-one platform for social media management. With Hootsuite, you can find existing brand mentions, insights, and demographic information through existing social media. There is also an option to schedule posts from multiple profiles across multiple social media sites. You can analyze your performance on social media sites with their customizable analytics feature. Hootsuite also comes with several integrations such as Asana, Slack, Mailchimp, Trello, and Zendesk to ensure your productivity and efficiency in social media marketing.
Supported Social Sites: Instagram, Facebook, Twitter, Youtube, Linkedin, and Pinterest
Ripl is a platform that offers you multiple solutions for your social media marketing needs. It offers you 1000’s of templates and stock images in an easy to generate platform, which will help you generate professional content quickly for your marketing campaign. Further, it lets you customize your brand logo, color, and fonts with the option to schedule and reshare. Ripl also tracks the performance and suggests recommendations for better engagements that many other platforms lack in.
Supported Social sites: Facebook, Instagram, LinkedIn, Twitter, and Youtube
Sprout Social lets you manage all of your social media accounts in one simple platform. It supports publishing, scheduling, and reporting of your shared posts. Additionally, it supports keyword monitoring, trend analysis, setting optimal send times, paid social reporting, chatbot and automation tools, automated link tracking, etc. It’s a one-stop-shop for all social marketing needs, but it does have a drawback.
If you are a small business, Sprout Social may not be the best solution as it is pricier than other services, but if you are an enterprise, then there’s no better solution than Sprout Social.
Supported Social Sites: Facebook, Instagram, Twitter, and LinkedIn
Buffer is also an all-in-one platform that can post, schedule, and monitor your social media accounts. What’s unique about buffer is that it shows real-time analytics for your shared posts. It also supports several app intergration, including Google analytics, Zapier, IFTTT, and Feedly. Buffer also has a browser extention and iOS and Android apps to make it easier for you to interact with your social accounts in one place. Unlike Sprout Social, their rates are bearable for small businesses.
Supported Social Sites: Instagram, Facebook, Twitter, Linkedin, and Pinterest
Other Social Media Marketing Tools Worth Mentioning
Although the above 4 are the best social media marketing tools, there are some other tools that have some incredible options. Below is a list of other tools that you should check out.
- SEM Rush
- Zoho Social
- Social Pilot
If you run a small business, you should choose Ripl, Hootsuite, or Buffer according to your social media needs. If you are an enterprise or medium-sized business with several social media accounts, you should definitely go with Sprout Social.